Who is Elmer Wheeler … and how can he boost your response rate?
By John Wood, AWAI Staff Copywriter

“Don’t sell the steak, sell the sizzle.”

That just might be the most famous piece of sales advice ever. And as a copywriter, knowing the real meaning behind those words can transform your writing – and your career.

I often wondered who came up with such a great line. Until about a week ago, I still didn’t know …

I was reading Joe Vitale’s latest book, Buying Trances. In it, he mentions Elmer Wheeler as its originator.

Who’s “Elmer Wheeler”?

Read the full article: Who is Elmer Wheeler … and how can he boost your response rate?.