Marketing, It’s Complicated
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Terabytes of data; channel options, integration, and attribution; nonstop technology advances. Oh, and ever-changing customer behaviors and expectations. To say that marketing has become complex is certainly an understatement. In fact, 75% of digital marketers surveyed say their job has become more complicated, according to a study by Marin Software. Twenty percent say their job hasn’t really changed—despite all the change going on around them. And 5% say their job has gotten easier. I’m not sure how, but OK, if they say so. (Awesome staff and technology, perhaps?)
Hans Kaufer 